GetPress

August 24, 2026

Help a B2B Writer is Mention Match

Key takeaways

People still search “help a b2b writer.” The kind of phrase you type because someone on a Slack said it in 2021 and you never learned the new name.

The product is Mention Match.

If you already live in HARO, this is not a second religion. It is a narrower digest. Friendly mail still has deadlines.

The rename, without the mythology

Elise Dopson built Help a B2B Writer as a two-sided list. Writers drafting B2B articles needed quotes, data, and people who had shipped the thing they were describing. Operators wanted the mention, and sometimes a link, without pretending to be available for every lifestyle query in a HARO evening edition.

Superpath acquired the product in December 2022. Jimmy Daly’s post is still up: same marketplace, new owner, a plan to keep it free for writers and add a premium tier for people who do this as a job. Later the name became Mention Match and the old domain started sending you there.

Their own FAQ is blunt: “Is this Help a B2B Writer?” Yes.

Functionally you still register as a source, pick the B2B fields you can defend, and receive requests by email, sometimes one query, sometimes a stack. As of August 2026 their homepage talks about thousands of B2B sources. Quote the live page if you need a number. Numbers move.

That is the whole origin story. There is no secret “B2B HARO 2.0.” There is a list that never tried to be general, which is why it still has a search attached to the old name.

If your bookmarks say HAB2BW, keep them. Point the forwarder at the same ingest you use for HARO.

What arrives that HARO does not

HARO’s weekday editions are a city. Business & Finance sits next to Gift Bags, Podcasts, a goldfinch explainer, a filmed F1 series, and a sneaker-ball gala that wants skin care samples. You can win in that city. You can also spend an afternoon declining things.

Mention Match is a hallway in one building. The writer is usually producing content for a B2B audience: SaaS, marketing ops, HR tooling, fintech, cybersecurity, agencies selling to other agencies. They want a quote they can put in a roundup, a blog the client will accept, or a trade piece that needs someone who has watched a churn cohort, not someone who has a podcast about “leadership.”

The shape of the ask is operational. A VP of CS who has run a QBR. A paid-search lead who lived through a trademark complaint. A founder who turned a feature off because support could not stand it. Not a thought leader. A person with a scar.

Compare that to a HARO MoneyLion query about retiree expenses, or a WSJ phone interview about wedding-request etiquette. Those are real jobs. They are not this job. A fintech COO might answer both. A head of content at a B2B shop should not have to see both in the same undifferentiated pile.

Writers on Mention Match are also capped. The public rule has been about three requests per publication per week, with approval before a request hits the list. That cap is why the volume stays human. It is also why you should not expect HARO-scale raw counts. You are paying in attention, not in subscription, and the list is trying not to torch that attention.

How B2B queries differ in practice

The “journalist” might be a writer. Some are staff at trade sites you would put in a report. Some are freelancers placing the same expert in three client blogs. Some are in-house content people at a company whose domain you do not care about. Read the outlet line the way you would on HARO. A quote in a roundup on a site your buyers read can be worth more than a general-interest mention nobody in the account will see. The reverse is also true. “B2B” is not a quality stamp.

The format is usually a written quote. “Looking to interview” shows up here too, and it still often means pasteable sentences. You will see short email interviews. You will rarely see a 20-30 minute NPR Zoom or a filmed series that wants to stand in the guest’s kitchen. If a live ask does appear, treat it as the exception and check whether the author even takes those. The HARO method applies: skip live and series work at ingest if the roster opted out.

The audience already knows the jargon. You can say “net revenue retention” without defining it in the first clause. You should still say something a writer can print. “We focus on alignment across stakeholders” is as empty in B2B as it is in a lifestyle query. “We stopped sending QBR decks after three customers told us they only opened the page with the invoice forecast” is a sentence.

Proof is operational. HARO consumer queries often want a credential (LMFT, geriatrician, author of a book). B2B writers want a scar: a number you measured, a feature you shipped, a policy you changed. Title still matters. Title without a scar is how you sound like every other VP in the thread.

Links are part of the bargain, and they are not guaranteed. Help a B2B Writer got famous in SEO Slack as a white-hat mention machine. Some writers will link the company. Some will link LinkedIn. Some will attribute the name and skip the URL because their editor has a policy. Pitch as if the quote has to be worth sending even if the link never appears. If the only reason you are in this list is Domain Rating, you will write like it, and the writer will pick the person who sounded like they had a job.

Deadlines are real and often short. A freelancer filing Friday will post Thursday. If Mention Match sits in a label you open on Mondays, you are a spectator.

The writer may want a named company and a named role. HARO consumer queries often accept “a personal-finance operator.” B2B roundups want the VP CS at a PLG company, or a founder who turned a feature off. If your author is a contractor whose public title is fuzzy, fix the title before you pitch, or skip. Do not invent a promotion in the signature.

A weekday for a SaaS roster makes the split obvious. HARO morning: a MoneyLion retiree-expense quote your COO could take, a WSJ live interview nobody will take, a gift bag you skip, a shopping query on the edge of the beat. Mention Match the same morning: a 150-word ask on why QBRs died, a branded-bidding complaint, a support-load story. The COO might do MoneyLion. The VP CS should do the QBR. If both queries sit in one unlabeled inbox, the intern will send the COO to both, or send nobody anywhere until 4 p.m.

Separate the beats in the match, not in the subscriptions. You still want both mails in one ingest. You want two different humans on the sends.

Register, forward, alias

Sign up as the expert who will be quoted, with the mailbox that will send. Same rule as HARO and Connectively. content@theagency.com answering as the VP of CS is a tell here too. B2B writers google. They will find the agency, the five other “experts” you ran last month, and the identical cadence.

Pick industries you can defend. Marketing, SEO, SaaS, HR, fintech, whatever the form offers. Extra checkboxes feel free and then fill the digest with asks you will skip. Skipping is cheap. Skimming is not.

Forward every HAB2BW / Help a B2B Writer / Mention Match mail to the same ingest you use for HARO, Source of Sources, Featured, Qwoted, and Source Bottle. Alias the names in your head and in the catalog so you do not invent three programs. A Gmail filter is enough: if the subject or From matches the old product, file it next to HARO, not in a souvenir folder.

Send from the author’s Gmail. The writer asked a person. The marketplace, like the others, cares which mailbox is registered even when the UI looks casual.

A pitch that belongs on this list

Subject lines can be even plainer than HARO, because the writer is often one person checking a personal inbox, not a reporter drowning in 80 replies. Still skip the museum labels.

Bad:

HAB2BW / Query / QBR process (Name, VP Customer Success, Company)

Better:

We killed the QBR deck. Here is what we send instead

Body, short. This is the shape, not a writer we invented a testimonial for:

Maya,

I’m [Name], VP CS at [Company]. We run CS for a PLG sales-assist motion, about 400 customers.

We stopped doing full QBR slideware last spring. Customers were using the meeting to argue the invoice, not the product. We send a two-page forecast: usage, seats that will expand, seats that will churn, and the three tickets that predict both. The meeting is 25 minutes and only happens if those numbers moved.

You can attribute me as [Name], VP Customer Success at [Company]. Site: [url]

[Name]

That is a B2B quote. It has a scar, a number, and an attribution line. It does not offer a thought-leadership call. It does not recap her request. It does not mention Help a B2B Writer in the subject, because she already knows where she posted.

If the writer sent numbered questions, number the answers, same as HARO. If they asked for a 150-word cap, stop at 150. B2B writers on deadline will not extract your best sentence from a 900-word email. They will take the person who arrived under the cap.

AI-restricted language shows up here less often than on HARO, which is not permission to paste a model essay. These writers live in the same internet. They have seen the paragraph about “alignment.” If you use a model, start from a take the operator actually said. The HARO pitch rules transfer: point first, no invented customers, no fake percentages.

A second shape you will see: numbered questions with a word cap, closer to an email interview than a one-liner.

  1. When did you kill the QBR?
  2. What did customers do in the meeting that made you stop?
  3. What do you send instead?
  4. What broke in the first month?

Answer 1-4, in order, under their cap. Do not send a narrative that buries #3. Do not add a fifth thought about “the future of customer success.” They have a Google Doc with headings. Match the headings.

If they ask for a 20-minute call, that is live. Check the author’s rule. B2B writers sometimes say “interview” and mean email. Sometimes they mean a call they will transcribe. The body tells you. “Looking to interview” on this list is still usually a quote, same HARO habit, until the query names a Zoom or a phone.

Where it sits next to the rest of the inbox

Use Mention Match as a first-class source if the roster is SaaS, fintech, agencies, infrastructure, HR tech, or other operators who can talk about a system they run. The hit rate per email is often better than a HARO General block, because the list was never for goldfinches.

Keep HARO anyway. Three weekday editions still carry the outlets your CFO recognizes, plus the consumer-finance and newsroom asks a fintech COO should see. Mention Match does not replace that pipe.

Do not drop it because the old URL redirected. That is how operators lose a year of queries and then say “B2B HARO died.” It did not die. It changed clothes.

Do not build a separate weekly ritual. If you only check HAB2BW on Fridays you will be late, and you will blame the product. Daily ingest, same desk, same skip rules.

Do not confuse it with Qwoted. Qwoted is a journalist marketplace with profiles and a paid cap on pitches. Mention Match is a digest. You can use both. They do not cancel. See Qwoted versus doing it yourself if the question you actually have is about paying for a network.

Mistakes that are specific to this list

Treating every writer as a journalist at a newspaper. Some are. Some are filling a content calendar. Price the mention accordingly, and still be polite. They asked a straight question.

Pitching the company instead of the operator. “At [Company], we believe…” is an about page. They wanted a person.

Answering topics you only sell. If you have never run lifecycle email, do not speak as a lifecycle person because the agency also has a CRM client. The writer will ask a follow-up.

Keeping three names in the CRM: Help a B2B Writer, HAB2BW, Mention Match. One source. Three labels is how reports lie.

Expecting a link. Asking for a link in the first email is worse. If the quote is good they often link. If you lead with SEO you sound like SEO.

Letting the founder hoard the list in personal Gmail “because it’s B2B.” Then the founder goes on holiday and the VP of CS, who should have answered, never sees the ask.

What not to pitch on a B2B list

Consumer stories you wish were B2B. A MoneyLion retiree-expense quote belongs on HARO. Forcing it into a Mention Match reply because “our ICP is older buyers” wastes a writer who asked about QBRs.

Anonymous “industry experts.” This list is small enough that people recognize shops. If three VPs from the same agency land in one week with the same cadence, the writer will notice faster than a newsroom drowning in 80 HARO replies.

Embargo theater. If you cannot say the number, do not tease it. B2B writers on a Thursday deadline will not sign your NDA for a 120-word roundup.

Customer names you do not have permission to use. The scar can be “three customers told us they only opened the invoice page” without turning those customers into a case study you did not clear.

Live interviews for authors who will not take them. Rare here, still real. Same skip rule as HARO. Connectively and Qwoted do not get a special exemption either. Format is format.

In short: the list is small. That is the feature. If you need the fat pipe, stay on HARO’s three weekday editions and add this. If you only add this, you will have a quieter inbox and fewer logos your CFO recognizes. For a lot of B2B rosters that is a good trade. It is still a trade.

Checklist

  1. Search your mail for helpab2bwriter, HAB2BW, “Help a B2B Writer,” and Mention Match. They are one source.
  2. Register each B2B author as a source with the Gmail they will send from. Pick industries they can defend.
  3. Forward the digest to the same ingest as HARO. No souvenir folder.
  4. Skip live and series formats if those authors opted out. Most of this list is quotes anyway.
  5. Read the outlet. A freelancer’s client blog is not automatically a skip, and not automatically a win.
  6. Pitch with a scar: a change you made, a number you measured, a thing you turned off.
  7. Subject line in English. No HAB2BW prefix. No parenthetical résumé.
  8. Stay under their word cap. Number the answers if they numbered the questions.
  9. Send from the registered mailbox. Do not CC the agency for sport.
  10. Track the mention when it lands, link or not. If a writer never attributes, you can skip them next time. Until then, assume the quote has to be true.

GetPress aliases HAB2BW and “Help a B2B Writer” to Mention Match on the way in, then matches the query to the roster like any other source. Use the desk.